 Which direction?
This is the first in a series of posts, helping recent graduates to turn their degrees into careers. You can sign up for more here When you leave university, you quickly realise that you need to be good at marketing yourself if you want to secure a career job you really want. And you also need to have buckets of focus and direction. At first you might feel lost and lack motivation and purpose. Your parents and friends keep asking you what your career plans are, and you quickly change the subject. You’ve completed your degree but that doesn’t seem to lead to any obvious career path. You haven’t done an internship and have only worked in a pub. You’re worried that you don’t have any relevant experience to offer employers. And there are so many other graduates out there who have done cool placements, have completed relevant projects and are fabulously connected. It all seems overwhelmingly competitive. You dream of taking the first step in your career, in a job that you love and that will make use of your degree. This job will excite and motivate you and enable you to continue learning in a supportive environment. You’ll earn enough money to move out of your family home and start living the independent life you crave. But you’re anxious that you might have to compromise on what you really want and take any job that will bring some money in and get your parents off your back. I’m here to tell you not to give up on your dream job. It can be yours. But it’s essential to do some career focusing first, before you start sending out applications. Investing time in the research stage will really pay off later on and prevent you taking a job that bores you to tears. Here are my top 3 tips to help you with your career research. 1. Write a draft CV Start by getting down absolutely everything you’ve ever done, both in and outside your education, including individual and group projects, modules, essays and practicals, travel etc. You’ll be amazed at how many skills and great experiences you’ve gained without even realising it. Dig deep into your education, part time jobs, volunteer work, sports, societies and other activities. You’ll have learned how to work in teams, how to organise your time effectively, solve problems, work under pressure and learn from setbacks along the way. Now go through your draft with a highlighter and red pen. Highlight the things you really enjoyed and strike out things you never ever want to do again. See any patterns or themes? Next, have a look at a variety of graduate job boards and find some job descriptions that match some of the things you’ve highlighted in your CV. Spend time looking at the person specifications and see how well your skills and strengths link to those required to be successful in the role. From this you’ll gradually build up a list of ‘interesting’ careers that can be further refined later on. 2. Become LinkedIn savvy Set yourself up with a short headline (220 characters only), upload a professional looking profile image and select the ‘open to work’ status. At this stage, most of your ‘about’ section can be content from your CV and anything else you feel would add value, for example dissertation or extended project details, extra detail on specific work experience, and interests. Invite all your friends and family to connect with you and then start liking and commenting on posts you find interesting. 3. Reach out (it's not that scary, honestly!) Spot individuals on LinkedIn who have jobs that you’ve identified as ‘interesting’ and invite them to connect with you. People love being asked for their advice so why not ask for 10 minutes of their time to chat about their experience? You’ll gain such a great insight and it you’ll be surprised how helpful it will be in eliminating some of your career options and finding your focus and direction. To receive more free advice on how to get your career search up and running please sign up here. How Interview Coaching can help you If all this seems overwhelming and time consuming, and you'd like some help, please get in touch. I've helped hundreds of people just like you, to find careers they really love through bespoke interview coaching sessions. Email me or call 07971 511731
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 One of my favourite long term clients has got his business sussed.
He spends most of the day reading the newspaper. The rest of the time, he networks, delegates the stream of new business to his team and develops his managers. He’s smashing business targets. This business owner has found the secret to business success - surrounding himself with talented, motivated people who are better at delivering the service than he is. The real breakthrough was 5 years ago, when he realised that he wasn’t as good at recruiting the right people as he’d like to be. He’d made a few costly mistakes and brought in people who didn’t share his values and weren’t motivated to work hard and help him achieve business goals. As with many business owners, he loved an unstructured interview, ie a bit of a chat. But research shows it is one of the worst predictors of performance. One of the most effective ways of assessing individuals is the combination of a:
This multistage process is used by many large organisations and assesses:
It’s tried, tested and proven to assess candidates fairly, consistently and objectively resulting in the hiring of talented, motivated and diverse teams. This is exactly what my business owner client uses that has put him in such an enviable position. Recruitment is no longer a headache and a guessing game. He has built a team that is entirely capable and willing to provide an excellent service to the ever increasing flow of new and existing clients. My mission is to provide small business owners with this game changing process so that they can select the right people for their business too. It’s cost effective, impresses candidates and delivers you kudos with your team. Please get in touch if you’d like to put your feet up more often.  Recent news of the discovery of Ernest Shackleton's ship, at the bottom of Antarctica's Weddell Sea is a reminder of a gruelling expedition, when he and his men endured entrapment, hunger, freezing weather conditions and furious seas—verging on insanity.
As the story goes, Shackleton ran a job advertisement for his Endurance expedition. ‘Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.’ The crew he recruited got what they were expecting. This is one of the most famous advertisements and included the three key components that make up a great job ad.
The challenges crew members would face on this expedition were spelled out right from the start and only the very bravest would dare to send in their applications. A frequent reason stated by people leaving their jobs is that: ‘It wasn’t what I expected’. People need to know what the highs and lows of the job will be. What are the goals and how will achieving these be celebrated? What are the challenges and what support will there be for overcoming hurdles? Many job ads are dry, dull and far too long, leaving the reader unengaged and the application form untouched. And they don’t contain these 3 essential ingredients. Fail to tell your candidates the whole story, and you risk them growing disillusioned as employees and leaving. If you’d like to learn how to be more Shackleton please get in touch.  What really makes me cross is when a candidate has clearly failed to do their homework for an interview.
Researching the company and job role is the easiest way to differentiate yourself and yet in my experience, at least 50% of graduate and industrial placement applicants let themselves down badly here. I’ve conducted 1000s of first interviews; online, telephone and face to face. Well researched and prepared candidates stand out a mile are a total breath of fresh air. They are exciting to listen to and generally perform well in the rest of the interview. I couldn’t help myself last week – a candidate knew so much about the organisation they were applying to and what they would be doing in the job, that I quietly celebrated with a little dance. ‘Wow, you’ve done your homework!’ I exclaimed! At the other end of the scale, I interviewed a candidate who had no clue whatsoever about what he would be doing in the role. Failing to prepare, really is preparing to fail. Being invited to interview is such a big step towards landing a job you really want and is your opportunity to shine. Interviewing unprepared candidates often feels like they’re after any job, not this particular one and they clearly lack motivation. What interviewers like me really want to know is:
Whatever the format of the interview, you’ll be asked a selection of these types of questions. 1. Career motivation questions Why do you want to work with us? They want to know how much research you’ve done on the organisation, services, products, culture etc. Immerse yourself into their organisation, initially through the website but also look at their social media posts and reach out to people on LinkedIn to find out more about what it’s like to work there. 2. Competency and values questions Please give us an example of a time you’ve worked as part of a team? This is your chance to show them how well you work with others and build relationships. They want to hear what your contribution was to the team and how you collaborated to achieve a goal. You can prepare for these kinds of question by looking at the job description to remind yourself of the skills they’re looking for and picking out examples from your work experience, volunteering, course work or extracurricular activities. 3. Strengths based questions What motivates you? This is about being honest and open and helps the interviewer decide if this job would really suit you and if you’d enjoy it. It’s harder to predict these kinds of questions but going through your CV in detail and revisiting your experiences, will pay dividends and help you think on your feet. 4. Hypothetical questions What would you do if…….? Again this is about understanding what you’d be doing on a day to day basis and knowing about the culture of the organisation. Yesterday I looked up ‘what’s it like to work on an oil rig’ and now feel quite ready to wing my way into a job as a driller! Practice practice practice Once you’ve done your homework, the next thing is to practice articulating answers to some typical questions. I don’t mean heavy scripting though. Having some notes on things you want to include in your answers will help you feel confident but over rehearsing will sound robotic and unnatural and won’t come across well. Your interviewer wants you to build rapport with them and to speak spontaneously and authentically. Just be yourself! Practice to your mirror, family and friends or record yourself on a laptop. Thinking about what you might say isn’t the same as articulating it out loud. It’s worth investing time on this last stage. Interview Coaching for Graduates If you really want to stand out and impress your interviewer, please get in touch. Our one to one interview coaching and practice interviews to help people like you to thoroughly prepare to nail their interviews.  Are you frustrated with putting all your effort into writing applications and getting no response? Ghosted. I totally get how disheartening this can be. It hoovers up your confidence and after a while of no replies and rejections, it’s easy to give up and take any job, rather than pursuing your chosen career.
When you finish studying at university, you quickly realise that you have to get good at marketing yourself if you want to secure a career job you really want. You have so many skills, qualities and great experiences gained from your education, part time jobs, volunteer work, sports, societies and other activities. You’ve learned how to work in teams, how to organise your time effectively, solve problems, work under pressure and learn from setbacks along the way. But how to you get that across in a way that employers understand and see value in? What exactly are they looking for? And there are so many other graduates out there now which makes it seem overwhelmingly competitive. You dream of taking the first step in your career, in a job that you love and that will allow you to use all these amazing strengths and skills. A job in which you’ll enjoy making a difference and continue learning and developing. You’ll earn enough money to move out of your family home and start living the independent life you crave. But you’re anxious that you might have to compromise on what you really want and take any job that will bring some money in and get your parents off your back. I’m here to tell you not to give up on your dream job. It can be yours. Here are 5 tried and tested top tips to get a graduate job. They'll help you find the right job and to stand out in the overcrowded market. 1.Be active and professional on LinkedIn Putting together a short headline and 'about' page is a great start, and will give you a foundation to build on as you progress in your career. Most of this can be content from your CV and anything else you feel would add value, for example dissertation or extended project details, extra detail on specific work experience, and interests. Invite all your friends and family to connect with you and then start liking and commenting on posts you find interesting. If you’re trying to take your first step into a career, such as marketing, where social media savviness will be highly sought after, it’s a smart move to build followers on other platforms too. You’d be surprised how many employers use social media profiles to get a first impression of candidates before interviewing them, so showing that you’re a responsible person on these may well help you open doors. 2.Reach out Many employers rely on word of mouth to source candidates so reaching out to your network is a no brainer. Your connections on social media, friends and family may well work for organisations who are hiring and have just the right vacancy for you. Most large companies now have referral schemes where if employees put forward someone for a position and they are recruited, they get a bonus. 3. Pick something you really want to do and apply to employers direct Pick a career you really want to aim at and head straight to relevant company websites. You can get a good feel for their culture and what it’s like to work there, what vacancies they have and how to apply. Don’t forget to note deadlines. Focusing on one type of career only will make it easier for you to build industry and sector knowledge, helping you come across as clued up and motivated in applications and at interview. 4. Tailor every application to the role Whether you’re asked to send a CV and cover letter or to complete an application form, it’s vital that you take the time to focus on the role and match your skills and experience to the job description. Sending generic information, in a blanket approach just so that you meet your target of 30 applications a day will get you precisely nowhere. This might feel like a total pain, but quality over quantity will win hands down. Employers want to know why you want to work for their company, what interests you in this role, and why you’re the perfect fit. Reading up on the company, finding out what they do and the sort of clients they have will really help you write an application that shows a genuine interest in the company. It will be a complete breath of fresh air to the application screener who has just read 50 dull, boring and untailored pages of writing. You don’t need to start everything from scratch though. If you’re asked to send your CV, you can just tweak and re prioritise details for each role you apply for. 5. Upskill yourself With the huge number of graduates looking for work at the moment, you can’t rely on your degree and A levels to differentiate you from the crowd. Have a look at the details of the job you’d like to apply for and find ways to ensure you can tick every single skill, quality and experience required. Make a skills shopping list and work out how to bag these. It could be volunteering in your local foodbank, befriending an elderly person, designing a website and selling stuff, finding a geek to help you (if you’re not one already) and making an app or starting an investment portfolio. Find out how Interview Coaching can help you If all this seems overwhelming and time consuming, please get in touch. I've helped hundreds of people just like you, to find great careers through one to one interview coaching. Call me on 07971511731 or email. To find out more please click here  My son had an interview last week. It was for a job as a creative copywriter in an advertising agency. He was asked to prepare a pitch in response to an advertising campaign brief and present it to the creative team. A great way to test out potential for success in the role. I liked them already.
This was a dream job and Jordan spent serious hours analysing the brief, thinking of insights, crafting words. We were on holiday whilst he was working on this and kept in touch, mostly encouraging him to take the odd break from his laptop over a 5 day period. As loving, concerned parents, we were somewhat distracted from our walking and biking in Snowdonia, knowing that Jordan was working his socks off in the hope of landing this amazing opportunity to work with teams of experts in the field, learn and develop his craft. We were desperately hoping that his creative juices ran freely and he’d be able to come up with something he was proud of and that would impress and engage his audience. He called us shortly after he’d presented his campaign ideas, saying he thought it had gone well. They liked lots of his content and one slogan had even made them laugh. We asked when he expected to hear back from them and he said: ‘Soon’ He’d asked what time frame they meant by this, and they repeated, ‘Soon’. Soon! What does that mean?! Think about the effect you have on your candidates – and their parents Of course, from then on, Jordan was checking his emails every 5 minutes and our holiday became the vehicle to discuss, at length, all the possible interpretations of the word ‘soon’. Was it today, this week or next week? How were we to enjoy our remaining holiday with this conundrum hanging over us? It was impossible to switch off and fully enjoy the views from Snowdon, when we were obsessed with the word ‘Soon’. With this frustration in mind, when I was running an interview skills training session with a group of business owners yesterday, one of the first things I asked them to do was to commit to a time scale to get back to candidates. Please be specific – you may be ruining someone’s holiday It turned out that ‘Soon’ meant: in 6 days time. Unfortunately, it didn’t go Jordan’s way. He was disappointed but not defeated. At least he could now get on with developing his portfolio further and applying for other jobs. If you’d like to improve your interviewing technique so that you never leave anyone hanging, please get in touch. Call me on 07971511731 or email  Bite-sized Recruitment Process Audit: Part 3
CV and cover letter or application form. Which is best? Before you advertise a job, you need to decide how you want to hear from applicants. Do you want to receive CV and cover letters or completed application forms? One of my clients was complaining recently that most applicants had sent him CVs and cover letters, despite him making it clear at the top of the advert that he wanted them to complete the attached application form. Rather than find this annoying, he agreed that this actually worked in his favour, differentiating the people he wanted to hear from, ie those who are attentive to detail. They were the ones who took time to complete the carefully crafted application form as requested. Those who didn’t read the instructions and sent CVs instead, wouldn’t meet his benchmark anyway. CVs and cover letters are a piece of cake It’s quick and easy for you to post your job advert and then sit back and wait for a stream of applications. It’s also handy for candidates to upload their prepared, generic CVs and cover letters with minimal tweaking. Job done. You’ll get a high volume of applicants, but not necessarily quality ones. Although there are numerous CV templates available, they are all different. This means that the details you want from candidates come to you in various layouts, in a different order and most importantly in varying degrees of readability. You have to work harder to extract the information you’re looking for so screening can be slow and laborious. It’s hard to be objective when each document is unique. Some layouts will naturally appeal to you more than others. However, a candidate’s ability to layout a CV in an attractive way, may not be a good reflection on how well they meet your job criteria. And this means that the dreaded bias is creeping into your process right from the start. Of course, you will receive CVs and cover letters that have been carefully crafted to mirror the skills and qualities you’re looking for and these will be a breath of fresh air. Receiving tailored applications rather than blanket approach, generic ones makes screening so much easier. There’s lots of advice out there on how to write a great cover letter but again, this varies enormously on content, layout, style and length. Unless you’ve specified the information you want included in a cover letter, you’ll receive an array of brief prose, bullet points and long winded biographies, which makes comparing candidates fairly, a challenge. I don’t want to write off this form of application though. If you invest time in designing engaging and attractive job adverts with clear instructions on how to apply, you’ll encourage candidates to also spend time adapting their documents and providing you with the information you require. Application Forms are a pain….. or are they? Application Forms on the other hand, give you exactly the information you request, in the same order, making comparing candidates a piece of cake. Candidates dislike them though, as they have to put in more effort and those attempting to send out 20 applications a day will be put off. Attracting candidates can be challenging at the best of times so making your application form easy to fill out and not too lengthy will increase your return rate. It will put off candidates who are looking for a quick win, attracting better quality candidates. People who can’t be bothered to fill it out are probably not the individuals you’re looking for anyway. A good application form:
If you’re recruiting for a creative role and don’t think that your standardised form will allow candidates to show their ‘out of the box’ thinking, why not give them this opportunity by asking questions that will reveal their creative flair and by asking them to attach examples of their work. Another advantage of application forms is that when applicants answer negatively to ‘deal breaker’ questions, such as 'Do you have experience working with Python? for a coding role, they can immediately be eliminated and sent an automatic response. Once you’ve spent the time putting an application form together, it can be reused with minor editing of questions across all roles. Application forms become a piece of cake Both methods will filter out those who don’t meet your criteria but in my opinion application forms do this quicker, more accurately and fairly. Although more effort initially, they will save you time and resources when comparing candidates going forwards. For particularly popular roles that you expect will attract lots of interest, application forms are definitely the way to go. Similarly, when hiring entry level roles, such as graduates and school leavers, who have limited work experience, carefully crafted application forms will help you differentiate the very best from the mediocre. Conduct an audit Looking at your data will help you make your decision on which way to go. Analysing numbers of total applications, shortlist and successful placements over time will bring valuable insights to the efficiency of your application process. You may need to try it both ways for your next few vacancies and monitor the quantity/quality balance. Whichever way you choose to go, auditing your process and making changes to the way you do things will help you to find the quality people you’re looking for, faster. Good luck with your bite-sized audit! I help you play the longer game through Recruitment Training  A small business owner said to me recently, ‘so are you a recruitment agency then Ali?’
He’d picked up on the word ‘recruitment’ when I described myself as a recruitment training specialist. This conversation has prompted me to write an article to answer this question: Q: ‘What’s the difference between you and a recruitment agency then Ali?’ A: There is zero overlap between what a recruitment agency does and the service that I provide, apart from that we both take an initial brief. A recruitment agency will ask you about the role you wish to recruit, request a job description and person specification, ask detailed questions about a number of other things including benefits, work environment, timescale and expected salary range. They will then either:
Once they’ve generated a list of people who most closely match your criteria, they will get on the phone and have an initial chat/screening interview with their long list, focusing particularly on motivation for the job. You’ll get a shortlist of candidates to put through your own recruitment process and select the person who ticks most boxes. Good agencies are a great short term option If you have an urgent vacancy that needs to be filled fast and don’t have a pile of speculative CVs from people with the right skills, using a reputable agency can often be the way to go. They will save you time and speed up the process by doing the leg work for you. If they’ve done their job well, one of the shortlisted candidates will be right for you. But it comes with a high cost per hire. The cost of a recruitment agency to an employer will really depend on the role being filled. Standard recruitment costs tend to range between 15% and 20% of a candidate's first annual salary, but this can go as high as 30% for hard-to-fill positions. I help you play the longer game through recruitment training I’ll start by taking a detailed brief too, but we’ll start with the big picture. I’ll be asking you questions about your employer brand, your experience of recruiting and what you currently do to attract and select the people you hire. In other words, a Recruitment Process Audit. We’ll then discuss the next role you wish to hire and the requirements for success in this role. The aim of my service is that you work step by step to become:
It doesn’t happen overnight though We work on your online presence - how your organisation comes across to job seekers. ie would they want to apply to work for you? There are loads of easy ways to increase your attraction and appeal to active candidates. See my recent article: How to develop your online employer branding Once you’ve taken a few of these actions, you’ll be amazed how many more direct applications you receive to job ads you post, as well as speculative CVs from people who'd like to work with you. And you’ll notice an increase in quality too. If you have a really good application form in place and an effective system for screening them, (both of which I can help you with by the way) you’ll find that you can reduce your long list to a shortlist pretty quickly. By working with me, you’re investing in your organisation’s talent attraction, best practice candidate assessment methods and your own in house recruiting skills. In a nutshell, you’ll get much better at recruiting the right people to grow your business. Rather than paying fees for one new recruit at a time, as you do with an agency, you’ll be investing in your long term hiring ability and growth potential. My service to you will:
If you’d like to find out more about the benefits of playing the long game and developing your recruitment process and skills, please get in touch. Kindest regards Ali  Bite-sized Recruitment Process Audit: Part 2
How to attract top talent, direct to your door You are invisible. And.... Although there are plenty of talented people out there looking for work, your small business just isn't on their radar The challenge that many business owners are facing is that their company remains a best kept secret from job seekers. 3 bite sized actions to get you noticed 1.Attraction doesn’t just start with a job ad Don’t wait until you are having sleepless nights about your overwhelming workload. Well in advance of needing extra resources, the smart thing to do is to proactively reach out and get onto the radar of the people you wish to attract. You can use local notice boards, school/college newsletters and intranet, careers fairs and social media to stand out and get noticed as a great employer. Before you’ve even posted a job ad, your target audience will see all the great things about your business and why people like working there. Salary alone won’t entice top quality candidates. What else do you offer? You can bring your brand and values to life by explaining:
2.Grow your own talent Bring young people in at entry level so you can train, develop and empower them to excel and grow in your organisation is a forward thinking strategy. Offering work experience or delivering an interactive career workshop at schools and colleges is a really effective way of engaging and building relationships with a young audience. It will do wonders for your company image and long term will bring you a stream of applications from the talent you seek. Many volume recruiters successfully convert the majority of their summer placement students into full time hires in this way, saving costs on advertising and putting candidates through a recruitment process. Apprenticeships now pass the dinner party test Both school leavers and their parents are increasingly interested in alternatives to the university route to a career. Both are very keen to avoid student loans and while these young people are searching for a pathway to independence, their parents are looking forward to the long awaited empty nest. Offering a structured programme leading to further qualifications and good career prospects is now an attractive option and degree apprenticeships are starting to tip the balance for ambitious young job seekers. 3.No dry, dull job adverts and job descriptions Your recruitment materials are part of your company marketing and need to be persuasive and engaging. Make your communications sing out to job seekers by describing the role in an interesting, compelling way, outlining the challenges as well as the highlights. Putting yourself in your readers shoes, and thinking about what they need to know to make an informed decision will help you structure your job advert. Break it down into:
Asking for input from your marketing people can transform your basic first draft into an attention grabbing offer, encouraging the right people to take action and send you their application. Wake up to hassle free recruitment As well as sleep deprivation, being stuck in a cycle of reactionary recruitment to fill gaps also has the associated risk of wrong hires. Value your sleep and create a marketing magnet for the people you need to grow your business. Good luck with your bite sized journey! If you'd like to fast track your recruitment skills with my expert support, so that you can attract great people, direct to your door, please get in touch.  Bite sized Recruitment Process Audit: Part 1
How to Develop your Online Employer Branding I’ve lost count of the number of times I’ve heard, "There are no good quality candidates out there". When small business owners say that to me, I generally do three things:
Would you apply to work for you? |