Bite-sized Recruitment Process Audit: Part 2
How to attract top talent, direct to your door
You are invisible.
Although there are plenty of talented people out there looking for work, your small business just isn't on their radar
The challenge that many business owners are facing is that their company remains a best kept secret from job seekers.
3 bite sized actions to get you noticed
1.Attraction doesn’t just start with a job ad
Don’t wait until you are having sleepless nights about your overwhelming workload.
Well in advance of needing extra resources, the smart thing to do is to proactively reach out and get onto the radar of the people you wish to attract.
You can use local notice boards, school/college newsletters and intranet, careers fairs and social media to stand out and get noticed as a great employer.
Before you’ve even posted a job ad, your target audience will see all the great things about your business and why people like working there. Salary alone won’t entice top quality candidates. What else do you offer? You can bring your brand and values to life by explaining:
2.Grow your own talent
Bring young people in at entry level so you can train, develop and empower them to excel and grow in your organisation is a forward thinking strategy. Offering work experience or delivering an interactive career workshop at schools and colleges is a really effective way of engaging and building relationships with a young audience. It will do wonders for your company image and long term will bring you a stream of applications from the talent you seek.
Many volume recruiters successfully convert the majority of their summer placement students into full time hires in this way, saving costs on advertising and putting candidates through a recruitment process.
Apprenticeships now pass the dinner party test
Both school leavers and their parents are increasingly interested in alternatives to the university route to a career. Both are very keen to avoid student loans and while these young people are searching for a pathway to independence, their parents are looking forward to the long awaited empty nest.
Offering a structured programme leading to further qualifications and good career prospects is now an attractive option and degree apprenticeships are starting to tip the balance for ambitious young job seekers.
3.No dry, dull job adverts and job descriptions
Your recruitment materials are part of your company marketing and need to be persuasive and engaging. Make your communications sing out to job seekers by describing the role in an interesting, compelling way, outlining the challenges as well as the highlights.
Putting yourself in your readers shoes, and thinking about what they need to know to make an informed decision will help you structure your job advert. Break it down into:
Asking for input from your marketing people can transform your basic first draft into an attention grabbing offer, encouraging the right people to take action and send you their application.
Wake up to hassle free recruitment
As well as sleep deprivation, being stuck in a cycle of reactionary recruitment to fill gaps also has the associated risk of wrong hires.
Value your sleep and create a marketing magnet for the people you need to grow your business.
Good luck with your bite sized journey!
If you'd like to fast track your recruitment skills with my expert support, so that you can attract great people, direct to your door, please get in touch.
Bite sized Recruitment Process Audit: Part 1
How to Develop your Online Employer Branding
I’ve lost count of the number of times I’ve heard,
"There are no good quality candidates out there".
When small business owners say that to me, I generally do three things:
Would you apply to work for you?