Recent news of the discovery of Ernest Shackleton's ship, at the bottom of Antarctica's Weddell Sea is a reminder of a gruelling expedition, when he and his men endured entrapment, hunger, freezing weather conditions and furious seas—verging on insanity.
As the story goes, Shackleton ran a job advertisement for his Endurance expedition.
‘Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.’
The crew he recruited got what they were expecting.
This is one of the most famous advertisements and included the three key components that make up a great job ad.
The challenges crew members would face on this expedition were spelled out right from the start and only the very bravest would dare to send in their applications.
A frequent reason stated by people leaving their jobs is that: ‘It wasn’t what I expected’.
People need to know what the highs and lows of the job will be. What are the goals and how will achieving these be celebrated? What are the challenges and what support will there be for overcoming hurdles?
Many job ads are dry, dull and far too long, leaving the reader unengaged and the application form untouched. And they don’t contain these 3 essential ingredients.
Fail to tell your candidates the whole story, and you risk them growing disillusioned as employees and leaving.
If you’d like to learn how to be more Shackleton please get in touch.